How to build a digital business around your passions?

When I was a (freelance) copywriter I was working with my creativity every day. Coming up with new ideas and put them into words was business as usual. But still, I had the idea that I was not capable of delivering. Strange enough the creative flow always turned up. My problem was: lack of self-worth and trust.

Maybe it was the pressure of having to deliver new ideas all the time. Or the fact that others decided if my work was good enough. But the biggest threat was my own perfectionism. I started undervaluing my work. As a result clients start noticing that: I didn’t get paid what I’m worth. In the end I was so frustrated that I got burned-out. I was forced to stop doing what I did.

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Why is the secret of living a purposeful life

After a breakdown, I discovered my why was key to a life with purpose. The same month the work of Simon Sinek gave me the tools to find it. But it was not before I came across a 4-Part Digital Business Course that I set the next step. Today I’m a life coach and digital business owner.

What’s your why? Maybe the single most important question in your quest to happiness. But also when you want to start a successful business. Someone who made this idea his life mission was Simon Sinek. “Everything I do is devoted to one idea: to inspire people to do what inspires them, so that we can together change the world for the better.” Starting with why is so much more compelling than starting with what. Compare ‘we sell beautiful phones’ with ‘we inspire human interaction’. Why speaks to your emotions, while what speaks to your brain. Great companies as Apple and Nike all start with why.

What about great leaders, they don’t give you a list of what they want to achieve. Martin Luther King said “I have a dream that one day…”. Simon Sinek says: “People don’t buy your product, they buy what you do.” He says too: “Discovering your why is like panning in the river of the past for gold.” It takes time but you know that it’s there.

When I was a copywriter I had no idea about my why. I just wanted to earn money. But underneath I was unhappy and unfulfilled. One day I saw a short YouTube video with the idea of Simon Sinek.  After that, I started looking for my Why. I found out: I wanted To help people believe in themselves So That they can live a life worth living too.

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