When I was a copywriter in a big company I didn’t have to think about myself as a brand. I got paid, did my job and that was it. But being an entrepreneur becoming a brand can be essential for your success. Gary Vee says: “people struggle with being real with themselves.”
You have to find the difference between being who you are and who you wish you are. When you don’t know who you are you struggle a lot. But the nr.1 mistake people make is that they try to oversell themselves. Because they think they need to get people’s attention.
What I like to do is show people the process of becoming. That’s how I stay authentic. I discovered that I got my reader’s attention talking about my journey. This is how I started a digital business!
That’s a far better strategy than knowing it better and giving advice.Read more